Category: watches

Georges Kern Will Be Breitling Ceo

People close to Breitling have confirmed that the brand has appointed Georges Kern as the new CEO.

   Previously, Georges Kern worked for Richemont as the Group’s director of watch, marketing and digital business. Last week, Georges Kern unexpectedly resigned, followed by rumors that he was heading to a rival company.
   17 years ago, Georges Kern joined Richemont Group. When the management of Richemont Group was restructured last November, Georges Kern was appointed to temporarily hold the group’s watch business, which later became a permanent position.
   From 2002 to March 2017, Georges Kern has been the CEO of IWC and has led the brand recovery and resurgence.
   Following the new Breitling CEO, Georges Kern will be responsible for the company’s global development, focusing on the digital and retail business, particularly in the Asian market.
   Breitling is expected to officially announce the appointment in the coming days.


Athens Watch Launches New 鎏 Golden 骐 骥 Watch To Welcome The Year Of The Horse

‘Let’s ride on the road, come to my husband.’ As the Year of the Horse approaches, Ulysse Nardin (Athens), the top Swiss watch brand, presents the ‘鎏 金 骐 骥’ to ​​celebrate the courage and determination of Maxima. Watch. The watch image, like a wild horse without a reins, seems to embody the spirit of freedom and unrestrained innovation pursued by independent watchmaking brands.

 Ulysse Nardin 鎏 Gold 骐 骥 Watch (Limited 88 pieces)

Just like all Athenian enamel watches, the 鎏 Golden 骐 骥 Watch is a lifelike expression of horses that is memorable. For the past 25 years, the Athenian watch has used a rare enamel process to realistically interpret a realism on the dial. In 2011, it acquired a long-term partner, Donzé Cadrans, a world-renowned enamel dial factory. Athenian watch is one of the few watchmaking brands specializing in this century-old craft.

The new ‘Golden Watch’ adopts a sophisticated and sophisticated method of filling enamel (champlevé), directly sculpting the area to be colored on the dial with a chisel, and then fill it with enamel solution. Its warm tones of black, white, tan, gray and green are refined from different metal oxides, perfectly depicting natural landscapes and a small group of beautiful animals. The dial is then baked at a high temperature to make the enamel enamel. After the enamel surface has cooled, it is polished and polished. An extraordinary work by the master of enamel craft was born.

The watch is made of 18K rose gold case, limited to 88 pieces, with a diameter of 40 mm. It is equipped with a UN-815 automatic winding movement. The blue crystal glass on the case back can be used to appreciate its beauty. The watch has a power reserve of about 42 hours, the Swiss official observatory certified COSC, and a chocolate brown hand-stitched alligator leather strap with rose gold pin buckle.

The watch design expresses the passion to move forward. Just as people need to work hard for life, ‘Golden 骐 骥’ is a watch full of emotions; it is a symbol of personal freedom and self-discipline. It is like the autonomy of Athens watch, suitable for thinking. For independent people.


Bell & Ross Witnesses The 50th Anniversary Of The Falcon Jetliner

Bell & Ross is a leader in flying military watches and coincides with Dassault’s spirit of striving for innovation and the pursuit of high-quality and reliable performance; the two parties work together, and Bell & Ross It is only natural that Raffles refined the Vintage Sport Heritage watch in commemoration of the 50th anniversary of the launch of the Falcon jetliner; for this reason Bell & Ross created two Vintage Falcon limited series.
Two Great Masters, Two Swords Together

Bell & Ross and CIBAS
 This year’s Beijing International Business Aviation Exhibition (CIBAS) was held from September 10th to September 12th, 2013 at the China Civil Aviation Flight Calibration Center, Zone A, Airport Industrial Zone, Shunyi District, Beijing. The famous Dassault Falcon Jet business jet also participated and exhibited the flagship model Falcon 7X. Bell & Ross’ Vintage Falcon limited series is also displayed in the exhibition at the same time, once again showing the flight pedigree of Bell & Ross.

Bell & Ross and Dassault Falcon 50th Anniversary Celebration
 To celebrate the 50th anniversary of Dassault Falcon, Dassault Falcon hosted the 50th anniversary of Dassault Falcon at the French Embassy in Beijing on September 10. Many celebrities, potential buyers of private jets, and high-level executives of aircraft brands gathered here. At the celebration site, a limited edition of Vintage Falcon refined by Bell & Ross to commemorate the 50th anniversary of the Falcon jetliner was displayed. Let everyone know more about this cooperation between Bell & Ross and Dassault Falcon.

 Bell & Ross pays tribute to the classic passenger aircraft of the 1960s and then with the new Vintage Sport Heritage series. The watch has simple and refined lines, and the design details adhere to the first feature of the Vintage series. It is functional, elegant and timeless. Ross Ross has two areas of aerospace technology and precision performance.

 In addition to the airshow and Dassault Falcon’s 50th anniversary celebration, in addition to the Vintage Falcon limited series to commemorate the 50th anniversary of the Falcon jet, the flight instrument series BR01 Air Speed ​​and BR01 Climb are two of the latest models launched this year. There are also appearances, in addition to the high-profile BR03 Golden Heritage 92 and 94 two new watches also appeared on the scene.
Vintage Falcon Limited Edition (Only available at Bell & Ross boutiques and brand online stores)

BR123 FALCON RMB27,000

 A limited edition of Vintage Falcon created to commemorate the 50th anniversary of the Falcon jetliner, retaining all the distinctive features of Vintage Sport Heritage, including unique and exquisite details:
 Brown dial and brown leather belt
 Silkscreen Falcon airliner outline at 6 o’clock
 ’50 ans du Falcon’ logo on the back of the crystal glass
 Two Vintage Falcon watches, the BR 123 automatic watch and the BR 126 chronograph, each limited to 500 pieces, are only available at Bell & Ross boutiques and brand online stores.

BR126 FALCON RMB40,500

Technical specifications
Movement: ETA2892 – ETA2894 automatic winding movement
Case: 41 mm stainless steel case with 60-minute graduated bezel The back of the crystal glass is printed with the ’50 years of Passion and Innovation Dassault-Falcon’ logo
Functions: BR123-hours, minutes, seconds, calendar BR126-hours, minutes, seconds, calendar, dual timers (60-second and 30-minute cumulative timers)
Dial: brown dial, numerals, hour markers and hands coated with luminous material
Table mirror: scratch-resistant super-arch sapphire crystal
Water resistance: 100 meters
Strap: Brown calfskin strap


Patek Philippe Ref.5054: Not So Simple

18K white gold case, produced in 2001, diameter 36 mm, thickness 10 mm
Commission price: 23750 USD
Estimated price: USD 20,000 ~ 25,000
For the simple models of Patek Philippe, I have always liked Ref. 5054. Because such a slanted dial design style is somewhat similar to the Ref. 5026 of the year. Of course, in a strict sense, Ref. 5054 is not that simple. After all, it has a calendar function, and it also has a moon phase display. Of course, it is simple because there are too many complicated models in Patek Philippe’s catalog. The 18K white gold case and Cal240 / 160 movement represent the style of modern Patek Philippe. Of course, the diameter of this watch is not large. The size of 36 mm belongs to the very standard men’s formal watch. It turns out that a case of this size is the most comfortable to wear on your wrist. The final transaction price was very close to the highest estimated price of $ 25,000. In fact, this price is very suitable for investment, all you need is a little patience. Gold watches have always been an element of high-end products in the watch industry. After all, making watches with precious metal materials is an important indicator for each brand to position its product line. Any complicated watch will be represented by precious metals. Someone once joked that the ‘starter’ mentality of gold watches only prevails in the Mainland. In fact, otherwise, gold watches still have works close to art, and they can be accepted worldwide.


Famous Watch Editors Recommend 4 Watches

1. Oris Artix GT Chronograph
    Basic data
    Multi-piece stainless steel case with a diameter of 44 mm. The black dial is equipped with an hour and minute counter. The second display window is at 9 o’clock and the date display window is at 6 o’clock. The watch uses the ETA7750 self-winding chronograph movement, which is water-resistant to 100 meters.
    The chronograph movement represents a height in the watch industry. Throughout the industry, there are not many brands with independent timing movements. Even under the reputable independent manufacturers, self-made movements with timing functions are relatively rare, because the timing movement structure is complex and requires a lot of investment. R & D with time. Therefore, nowadays, behind the luxuriant chronograph watches, the high-quality and cheap chronograph movements represented by ETA7750 and ETA2894-2 are of great help. Good design can blossom, which is a good thing for the industry. The ETA7750 movement is widely used in the design of many brands, and has become the best platform for many brands to express their creativity. Some increase the power reserve display and retrograde hands for the ETA7750, some change the position of the original small dial, or intentionally delete it. In short, a wave of transformation that does not stick to the original design is in full swing, dazzling and dizzying. The Oris Artix GT chronograph introduced by Oris is also the heir and communicator of this ETA7750 transformation trend. At first glance, the black dial seems to have only two small dials, but after careful observation, we find that the small seconds dial at 9 o’clock turns into an elongated display window, with a rotation behind the elongated window. Is pressed into a spiral-shaped sheet, so the second display becomes a telescopic red line. The linearly changing seconds dial adds a lot of fun to this watch, and at the same time allows the ETA7750 to be presented to people in a completely new look. When we look at the back of the watch, Oris’ patented red automatic tourbillon is still the same.

   2.Girard Perregaux Laureato Tourbillon Watch
   Basic data
   42.60 mm titanium case with straight-line satin matte finish and octagonal platinum bezel. This watch uses Girard-Perregaux 9600-0004 automatic winding movement, with hours, minutes and seconds display function, small seconds hand assembled in the tourbillon frame, 48 hours power reserve, 30 meters water resistance, independent numbering, limited to 10 only. The classic design is always more deeply rooted in the people than the momentary trend. Girard Perregaux with a history of more than 200 years and many classic designs is a representative of people’s timelessness. Like the Sanjin Bridge from the 19th century, it is still new today. The three bridge design uses three splints to fix the barrel, center wheel and tourbillon, respectively. This design requires that the axis of the barrel, the center wheel and the tourbillon be aligned in a straight line. Therefore, the gear arrangement is different from the traditional one. Here is a small detail that deserves your attention. The minute hand of Sanjinqiao watches is below the hour hand, which is the exact opposite of the watches you usually see. This is because the original three bridge design was located on the back of the pocket watch. In order to better reflect the beauty, the three bridge was presented on the dial, so the movement was reversed, so the arrangement of the hands was different from that of ordinary watches. Girard Perregaux Laureato three-bridge tourbillon watch has a sense of time while conveying classic elements. The three blue spinel splints are not only the embodiment of the watch’s advancement with the times, but also the finishing touch on the dial. Avant-garde fashion, without hindering the wearer to observe the movements of the movement. The tourbillon, which rotates once a minute against the blue transparent plywood, is pleasing to the eye. The tough titanium case and the octagonal platinum bezel echo the dial with a fusion of fashionable elements. The combination of tradition and modernity is really intoxicating and difficult to extricate.

   3.Glashütte Grande Cosmopolite Tourbillon watch
    Basic data
   The platinum case, with a diameter of 48 mm and a thickness of 16 mm, uses a 89-01 manual winding movement with a power reserve of 72 hours. It is limited to 25 pieces. When you first see this watch, the flying tourbillon at 12 o’clock may first attract people’s attention. But in fact, the tourbillon is just the icing on the cake for this Glashütte Grande Cosmopolite Tourbillon watch. The most outstanding feature of this watch is the perpetual calendar and world time functions displayed through multiple display windows. Glashütte has shown an upward trend in recent years. This complex-function watch that took only six years to develop is the concentrated expression of Glashütte’s technical skills. Like the usual two-hour watch, the central hand represents the local time, and the small 24-hour dial at 6 o’clock indicates the home time. Because the adjustment of the table is more complicated, we summarize its characteristics slightly. The DST window at 1 and 8 o’clock represents daylight saving time, and the STD window represents normal standard time. 2. When adjusting the area, the central pointer moves forward or backward in units of 15 minutes. 3. The perpetual calendar will move forward or backward along with the time in the second time zone. 4. 37 time zone charts are marked on the case back for easy viewing. Fifth, there is a power reserve display on the back of the manual movement. In addition, the watch also has moon phases, leap years and large calendar displays, and various time functions are available, which can be described as Glashütte’s most complicated work. Needless to say the comprehensive display function, coupled with the embellishment of the tourbillon, both functional and ornamental, make people applaud.

   4.Longines Soymia retrograde moon phase watch
    Basic data
   44mm stainless steel case, black and silver dial styles, with day, date, second and 24-hour second time zone, four retrograde functions, and moon phase and day and night display, the watch uses L707 (ETA A07 L31) self-winding movement, power reserve 48 hours, waterproof depth 30 meters.
   The retrograde pointer is a very interesting feature. Time is directional and irreversible, but the retrograde function seems to make time go backwards and return to the past in an instant, while watching the pointer slowly move back to the jumping position, waiting for the pointer to return to the original point. Let people look forward. The principle of retrograde is not complicated and it is easy to identify. When you see a mechanism similar in appearance to the ‘comma’ in the movement, even if you don’t see the dial, you can roughly judge that this is a watch with a retrograde function. This Longines Somia retrograde moon phase watch is the representative of the retrograde function, and there are 4 retrograde hands on the dial. The calendar, day of the week, second time zone, and seconds are displayed on the dial in a retrograde manner. If the retrograde display of the day of the week and calendar will make people wait too long to appreciate a hand dial, then the second hand indicated by retrograde will be a feast for the eyes. The wearer can even watch the pointer finish jumping back and forth again and again, the fun is self-evident. Throughout the entire dial, the second time zone and calendar indications are set on both sides of the edge of the dial, and the hour markers are located on the inside of the dial. It has the retrograde function and does not hinder the reading, coordination and order, the best of both worlds


Omega Celebrates 20th Anniversary Of Partnership With Cindy Crawford

This year, OMEGA is celebrating the 20th anniversary of its partnership with Cindy Crawford.

1996: Omega celebrity ambassador Cindy Crawford participates in designing constellation watches
 Since joining the Omega family in 1995, Cindy Crawford has become the brand’s most senior celebrity ambassador. Her unique fashion charm and personal style first attracted Omega’s attention, however, Cindy Crawford quickly demonstrated the values ​​that they share with Omega: committed to the pursuit of beauty, quality and reliability, and its The emphasis on tradition is also in the same vein as the brand spirit of Omega. Cindy Crawford enthusiastically devoted herself to every work with Omega. Not only appeared in the brand’s advertising, she also actively participated in the design and promotion of watches.

1996: Omega celebrity ambassador Cindy Crawford participates in designing constellation watches

1997: Omega celebrity ambassador Cindy Crawford participates in the advertising campaign ‘Omega-My Choice’
 Mr. Stephen Urquhart, Omega Global President, said: ‘It’s hard to believe that we have worked with Cindy for 20 years. Today, she is still as beautiful and elegant as before. For many years, Cindy has made an important contribution to Omega , Also brought many fashion elements to the brand. She is really like Omega’s family, and we are very honored to work with her. ‘

1998: Omega celebrity ambassador Cindy Crawford demonstrates Thai traditional elephant riding ceremony at the Taj Mahal Palace Hotel in New Delhi

2002: Omega Celebrity Ambassador Cindy Crawford kicks off with other stars at the Omega Celebrity Golf Championship at Kline Montana
 Cindy Crawford responded to Mr. O’Kehua’s beautiful words: ‘This is an incredible journey. It has been two decades before I knew it! When I started working with Omega in 1995, it was already A prestigious watch brand. They were founded in the mid-19th century. Most of the models are famous for men’s exclusive sports watches and diving watches. In addition, the well-known space plan and all moon landing missions have made Omega more popular. I Fortunately, from the beginning, I had the opportunity to participate in the design of constellation series models. In addition to professional technical achievements, Omega now has many outstanding and unique designs that make her a fashion-leading watch brand. Proud. ‘

2010: Omega celebrity ambassador Cindy Crawford visits host cities Vancouver and Whistler during the Winter Olympics and sits on a sleigh with Mr. Okewa, the global president of Omega, to take pictures
 Over the past 20 years, Omega and Cindy have shared a memorable moment. In 1997, Omega and Cindy joined with many other stars at Crans Montana to witness her kick-off at the first Omega Golf Celebrity Championship. In 1998, Omega celebrated the 150th anniversary of the brand’s birth in India. Cindy Demonstrating the traditional Thai elephant riding ceremony at the Taj Mahal Palace Hotel in New Delhi; in 2010, she visited Vancouver and Whistler, the host cities, during the Winter Olympics, along with Mr. Okewa, Omega Global President , Leaving a commemorative photo of this special moment on the sleigh. Of course, these are just some of the unforgettable memories of Omega’s long-term close cooperation with this supermodel and business woman.

2014: Omega Celebrity Ambassador Cindy Crawford enthusiastically participated in the activities of the International Obis Organization on behalf of Omega, a move that is a perfect continuation of her cherished charity that she cherishes and is willing to dedicate her life
 From a young age, Cindy hopes to make the world a better place through her own efforts. This humanitarian sentiment is reflected in the various charities she cares about, including the Leukemia and Lymphoma Society, the St. Jude’s Children’s Research Hospital, Wisconsin University of Wisconsin Foundation and Little Star Foundation, among others. Since 2014, Cindy, on behalf of Omega, has been involved in charity relief for Orbis International. This charity is the perfect continuation of the charity she cherishes and is willing to dedicate her life to.

Omega ‘Her Time’ Milan Exhibition

Omega ‘Her Time’ Milan Exhibition

Omega ‘Her Time’ Milan Exhibition

Omega ‘Her Time’ Milan Exhibition
 To celebrate this 20-year partnership, Omega Honor presents new and beautiful images taken by Cindy Crawford during his stay in London.
About this photo shoot and its inspiration:
 The shooting took place in a London studio filled with natural light. The shooting scene is very simple, creating a calm and deep atmosphere only through the flowing water projected on the soft canvas background. This simple set makes Cindy’s natural beauty become the focus in front of the camera. These photos are charming and ‘real’; they capture Cindy’s strong, confident, yet feminine temperament. Cindy Crawford wore the Omega Seamaster Aqua Terra red gold watch and the Omega Constellation Pluma watch during the shooting process.


Bao Qilai Released The First Global Brand Image Spokesperson-hand In Hand Li Bingbing

March 2, 2016, Beijing —— Carl F. Bucherer, a Swiss fine watch brand founded in 1888, and Li Bingbing, an internationally renowned movie star, have joined hands. Li Bingbing was invited to be the brand’s first global image ambassador. Li Bingbing not only became popular in the Asia-Pacific region, but also became a first-class Chinese star with super international influence. Li Bingbing’s international status and influence is undoubtedly the best candidate for Bucherer.
——Activity scene——

Mr. Sascha Moeri, CEO of Bucherer

   The Bucherer brand has been a symbol of quality, innovation and dedication since 1888. The independent watch brand Bucherer, based in Lucerne, Switzerland, has grown from a family-owned company into an internationally renowned high-end watch brand. The distinctive personality and design inspiration were born from the charm of Lucerne’s metropolis. Free thinking and creative culture, continue to carry forward the timepiece craftsmanship.

   A gorgeous white swan dance performance opened the prelude to the first global brand image spokesperson for Bucherer.

   Li Bingbing admitted on the scene that he had watched the Aibo Qilai watch for ten minutes, and he chose to wear the Buchilai watch on many occasions. “As a Swiss watch brand that has been operating independently for more than a century, but always insisting on the family’s independent operation, the watchmaking philosophy of Bucherer reveals the true essence of innovation, luxury, and elegance, as well as details and materials This is our common philosophy. It is an honor to reach this unforgettable global cooperation with Bucherer. ‘Li Bingbing said.

   Mr. Sascha Moeri, Chief Executive Officer of Bucherer, also said: ‘We are very honored and look forward to working with Li Bingbing. She is a very talented actor, her convincing femininity and distinctive personality, and our brand concept Perfect fit. ‘

   At the end of the event, Mr. Sascha Moeri, the chief executive of Bucherer, gave Li Bingbing a limited edition of 88 Petty Swan jewellery watches in the world, which he personally wore on his wrist.

——Bethis Swan Limited Jewellery Watch——

   Swiss watchmaking brand Bucherer has produced the limited white swan swan jewelry watch with rose gold inlaid with sparkling diamonds, creating a magnificent timepiece on the wrist, showing the noble temperament and elegance of women. The case, strap and folding clasp are made of 18K rose gold, and the mother-of-pearl dial subtly incorporates the beauty of the swan into the design. The combination of top white diamonds and first-grade sapphire is reminiscent of a swan gliding gracefully across the water, like a poetic picture. The hour, minute, crown and Betty’s unique halo bezel are set with gemstones, making the elegant curved lines of the case even more attractive.
Summary: Since its establishment in 1888, Bucherer has always been adhering to the spirit of continuous innovation and unremitting pursuit of superb craftsmanship, laying a solid foundation for Bucherer’s development direction and leading the brand to the internationally renowned top Swiss independent watchmaking brands To the goal. The cooperation between the brand and the internationally renowned movie star Li Bingbing, in addition to perfectly interpreting the style of Bucherer, can also be said to add a strong stroke to the brand’s development milestones.


Understanding The Meaning Of Time, Calm In Your Heart – Tianwangbiao’s New Advertising Block Weimei Premiere

People, in the years and experience, brewing character.
   Wine and tea are also spread in their respective art circles.
   So how do you taste and interpret time? How to get along with it? Have you felt the culture and connotation of ‘Time · Pin’?

   ‘Understanding the meaning of time, you can really calm down.’
   The distant artistic conception and deep connotation will present a broad and deep time philosophy and calm gentleman culture.

   For a long time, Tianwang Watch has always been advocating a calm time culture, transmitting positive and noble spirits, and sharing a philosophy full of time art.
   In 2018, Tianwang watch will perform a new sublimation interpretation of the time culture, launch a brand new brand advertising blockbuster, and share with everyone the appreciation and understanding of ‘time · product’.

   Time does not stagnate because of anything. It always flows through the ages. It requires us to grasp its rhythm and rhythm with a calm and calm attitude, learn to live in harmony with it, and grasp its true meaning.
   But when you take control of time, it will also carefully examine you. We endlessly ask for time to give more, but time also requires us to show our quality and value. We must also have elegant qualities, tolerant personality, and be thankful for the true, kind, and beautiful heart that treats the world.
   Only in this way can we become a gentleman with real time taste, time style, and time quality. The new advertising film of Tian Wang Biao brings you to understand the ‘time and quality’, and to interpret the ‘meaning of time’ in an all-round way, and appreciate the charm of calm gentleman culture.
Let’s take a look first: (Full version of the new advertising blockbuster of Tianwang Watch)


Kunlun Titanium Bridge 3-day Power Reserve Watch

The Ti-Bridge Power Reserve watch, which was first introduced in 2011, combines aesthetic design and top-notch watchmaking technology to become the industry leader.
This year, Kunlun watch injected new elements into the watch, using red gold and titanium two precious materials to create a new red gold titanium bridge power reserve watch. The watch is a modern interpretation of the essence of Jinqiao. Its long movement is firmly fixed by four ruthenium-plated brackets, which fully reflects Kunlun’s unique watchmaking skills.
Kunlun watch adds a brand-new watch with a focus on material application to the unique titanium bridge series, bringing the watch series to the next level. The new watch subtly combines two materials. The case is embellished with solemn red gold and is accompanied by a titanium CO107 manual long movement, which brings you a watch style with a strong sense of enjoyment and modernity. Red gold gives the watch a sense of elegance and fashion, while the red gold case and crown contrast strongly with the titanium movement, emphasizing the linear design and the complex design and construction of the components. The surface is decorated with gold-plated logos and hour markers; the hour, minute and power reserve indicators are provided with a luminous coating to ensure that the surface display can be clearly read in the dark environment; the crocodile leather strap is equipped with a triple folding gold buckle with two safety buttons . This new red gold titanium bridge power reserve watch will be limited to 50 pieces.
心脏 The heart of the watch is paired with the classic CO107 movement in the watch industry, which promotes the display of hours, minutes and power reserve. The CO107 movement is placed on the satellite gear, and the side of the case reveals its operation at 9:00 to 3:00, bringing out a different view from the front of the watch. This watch also has a number of unique settings, including a unique gear system consisting of three gears, and one of the three gears is an eccentric planetary gear that can rotate on its axis or around other gear axes . This system can connect the winding stem of the mainspring and the power reserve display at the same time in less space.
Another unique setting is the power reserve display inlaid on toothed sliding parts made of nickel phosphate-the application of this material is combined with deep electroforming molding (LIGA, acronym for Lithographie Galvanoformung Abformung in German), making time predictions traditional More accurate, can ensure the accuracy of the power reserve display (three days power reserve).
As a leading professional watch brand, Kunlun Watch has always been committed to creating bold and innovative watches. It is the red gold titanium bridge power reserve watch launched this time. The innovative design and advanced watchmaking technology are showing the brand’s determination to become a navigator in the watch industry.


Swiss Mido And Red Bull Cliff Diving Global Series Present The Infinite Charm Of ‘excellent Accuracy’

On April 9, 2019, in celebration of the 75th anniversary of the Swiss Mido Pioneer Series, which was launched in 1944, the Swiss Mido and Red Bull Cliff Diving Global Series, in Switzerland Leloc signed a collaborative partnership. The Red Bull Cliff Diving Global Series has always adhered to the concepts of self-transcendence, continuous innovation and the pursuit of excellence, which complemented the Swiss Mido brand concept. It is precisely because of the same enthusiasm and pursuit for precision that this strategic cooperation was able to be facilitated. Taking this opportunity, two star players in the cliff diving world: Mexican athlete Jonathan Paredes and Italian athlete Alessandro De Rose were invited to become good friends of Mido. The cooperation between Mido and the Red Bull Cliff Diving Global Series celebrates the 75th anniversary of the Pioneer Series, and hopes to focus the attention of Mido brand enthusiasts on the brand’s outstanding accuracy and good products. The design and the smooth and concise lines persist, fully reflecting the relentless pursuit of Mido and the Red Bull Cliff Diving Global Series to achieve unparalleled accuracy.
Swiss Mido Watch-a century of innovation, excellent quality
  For centuries, Swiss Mido has been the benchmark for the global mechanical watch industry. Cutting-edge watchmaking technology, leading fully automatic mechanical movements and high-quality materials give Mido precision watch a unique advantage. In addition, the elegant and smooth lines have also made the Swiss Meidu watch’s long-lasting design style.
Red Bull Cliff Diving Global Series-The Palace of the World’s Top Cliff Diver
  Since 2009, the Red Bull Cliff Diving Global Series has provided a platform for free-fall athletes who demonstrate aesthetic style and relentless pursuit of complexity. Excellent athletes and promising rising stars are gathered here to showcase their style. In 2014, the Red Bull Cliff Diving Women’s Cliff Diving Global Series officially started. This year is the 11th season. The top players in the cliff diving world will once again complete a series of high jumps, turns and flips from a height of 27 meters at a speed of more than 85 km / h under zero protection Difficult action. Athletes will demonstrate outstanding concentration, skill and physical control. Seven matches this season will cover seven countries around the world.

This image is copyrighted by Red Bull
Pilot Series 600m Diver’s Watches
  Excellent accuracy, good product design, smooth and concise lines, Swiss Mido coincides with the core spirit of the Red Bull Cliff Diving Global Series. Relying on the same values ​​of both parties-‘beyond self, continuous innovation, the pursuit of excellence’, Swiss Mido and this sporting event reached this collaboration. Swiss Mido Pilot Series 600m diving watch fully reflects these qualities, with both excellent precision and impeccable reliability. The watch is ISO 6425 certified, water resistant to 600 meters and equipped with a helium exhaust valve. The case is sturdy and durable. The unidirectional ceramic rotating bezel is placed on the case and decorated with a digital display treated with innovative Super-LumiNova GradeX® so that it can still be read clearly and accurately under different visibility conditions Take the dive duration. The core breakthrough of this heavy-duty timepiece is to make a qualitative flyover of many innovative technologies in the watchmaking industry: Mido Caliber 80 fully automatic mechanical movement certified by the Swiss Official Observatory (COSC) and equipped with silicon hairspring , With up to 80 hours of kinetic energy storage, excellent accuracy and impact resistance and other advantages. In recent years, the Pioneer series has continued to make breakthroughs, making new attempts in the field of waterproof technology and innovative materials. At the 75th anniversary of the series, more new models will also be listed on the market, which is worth paying attention and expecting.
  Swiss Mido expresses its great honour to cooperate with the Red Bull Cliff Diving Global Series, and has signed two top international athletes-Jonathan Paredes of Mexico and Alessandro of Italy Alessandro De Rose. This cooperation is facilitated by the high values ​​of Swiss Mido and the Red Bull Cliff Diving Global Series.

This image is copyrighted by Red Bull
  Mr. Franz Liner, President of Swiss Mido, expressed his great joy at this cooperation. ‘We are very happy to be the official partner of the 2019 Red Bull Cliff Diving Global Series. Cliff Diving’s performance and pursuit of excellence It coincides with the values ​​of the Mido brand and the pursuit of watchmaking. ‘
  The overall schedule of the 2019 Red Bull Cliff Diving Global Series is as follows.
  • May 12: Dublin, Ireland
  • June 02: Polignano a Mare, Italy
  • June 22: San Miguel, Azores, Portugal
  • July 14: Beirut, Lebanon
  • August 24: Mostar, Bosnia and Herzegovina
  • September 14: Bilbao, Spain