Great innovation comes from insistence on conviction. ‘This slogan from Citizen cooperated with the brand spokesperson—the international superstar Mr. Kinshiro Takeshi’s vision of wisdom, passion and willpower. It was launched two years ago This has triggered a strong inner resonance among many consumers. In 2012, the two parties entered a third year of cooperation. Jincheng Wu will continue to be the spokesperson for Citizen China, Hong Kong, Macau, Taiwan, Singapore, Malaysia and Japan, and shoot the same theme. The latest print and TV commercials interpret the strong convictions emanating from the inside out when ‘Decisive Moments’ and once again perfectly interpret the brand’s innovative thinking.
In the new commercial, Citizen uses black and white to create a surreal scene, and uses creative flashback techniques combined with highly visual tension to vividly transform the instant invisible willpower into the eyebrows of Jincheng Wu. The perseverance of the demeanor and the determination of the steps show the ‘decisive moment’ of decisiveness and the persistent charm shown in insisting on faith. Citizen hopes to stimulate viewers’ imagination with a new advertising film: what will happen when you have faith and take the first step towards your goal; whether you can break through all upcoming challenges and finally achieve success, both It will depend on the moment you are determined to face it.
In addition to taking part in Mr. Takeshi Kaneshiro, Citizen also invited Greg Williams, the world’s top celebrity photographer, Christian Bevilacqua, winner of the Cannes Young Directors Award, and well-known photography director Ottar Gudnason to form a ‘creative dream team’ for the public An unparalleled visual feast. Greg Williams said that although the advertising vision is just a picture, it is alive and alive. ‘In the shooting, I tried to explore Kanshiro Takeshi’s way of thinking in order to capture the moment of the inner touch behind his eyes.’ And this An advocating creativity and focusing on internal shooting ideas coincide with the Citizen’s ‘innovative thinking’ brand philosophy.
Citizen Super Air Eagle BY0074 Citizen Eco-Drive Super Titanium CA0341-52E
In this new advertising image, two watches worn by Takeshi Kaneshiro are: Citizen Super Sky Eagle BY0074-50E and Citizen Eco-Drive Super Titanium CA0341-52E. The former’s use of electrokinetic energy wave technology has realized the watch’s nearly perfect automatic management of time; the latter uses Citizen’s unique ion plating technology to make the watch more lightweight and wear-resistant, allowing consumers to fully experience the innovative technology Peace of mind. While committed to bringing high value-added light-powered watch products to people, Citizen also hopes to be able to bring a new inspiration and innovation to those who are committed to innovation and brave themselves with a new advertising image that interprets ‘innovative thinking’. excitation.