Each country has its own field of expertise. In the field of table tennis, China is undoubtedly the world leader. Japan has always been famous in the service industry. When it comes to watches, Switzerland naturally leads the world. In the competition, it is not difficult to occasionally win the first place. It is difficult to maintain the first place for a long time. Looking at the history of clocks for hundreds of years, Switzerland is not a pioneer in the watch industry, but it laughed to the end. How do Swiss watches develop and grow? How to stay ahead? What’s so good about it? Rolex Greenwich II talked about Switzerland before talking about Swiss watches. Switzerland is a small country without compromise-it covers an area of just over 40,000 square kilometers. Its geographical location is very special. It is ‘surrounded’ by Germany, France, Austria, and Italy, and is deeply influenced by these countries in terms of language and culture. The official languages of Switzerland are both German and French, and many Swiss people speak several languages. As Switzerland’s ‘next door neighbor’, France and Germany, are both powerful watchmakers, the advantages of Swiss watches are unique. Special mention is made here of France, the romantic country that has the closest relationship to the Swiss watch industry. The most developed parts of the Swiss watch industry are almost exclusively located in the French-speaking region. In the impression, only a few Swiss brands such as IWC and Henry Moser are located in the German-speaking area. There was a deadly rival in France at that time, and that was Britain. This is the famous ‘Hundred Years War between Britain and France’ in history. Watchmaking requires superb skills and patience. In this ‘church of the century’, France finally won, so it slowly began to develop and grow. Some French nobles wanted to use expensive watches to show their identity, which promoted the development of the French watch industry. At that time, France was an ironclad watch country. And the real development of Swiss clocks and watches is about religious struggles. I do n’t have any religion yet, but when I traveled to Europe, I visited a lot of churches and felt deeply that religion is an integral part of European life. The most prominent building in a little-known town is often a church. Perhaps it is precisely because religion has a large influence and many factions that conflicts and conflicts are inevitable. Protestant Christians have long been oppressed by the Roman Catholic Church, so Protestants live in deep waters. Finally, a religious movement against the Roman Catholic Church broke out. Soon, it spread throughout Europe, and French Protestants were implicated and persecuted. Some French Protestants fled to nearby Geneva, including a group of excellent watchmakers. Zenith El Primero’s flagship Land Rover Range Rover Special Edition watch. When Protestant leader Calvin came to Geneva around 1540 for the Reformation, he might not have expected that his ban contributed to the later “watch status” of Swiss watches. Calvin advocates frugality, and he forbids locals in Geneva from wearing extravagant gold and silver jewelry. However, watches and clocks are not covered by this ban. So watchmakers who fled from France to Geneva combined with the local gold and silver jewelry craftsmanship in Geneva to create exquisite timepieces. The Jaeger-LeCoultre Reverso Classic double-sided dual time zone small seconds flip watch Geneva’s watch industry has grown rapidly. In 1601, the world’s first watchmaking trade union, the Geneva Watchmaking Union, came into being. After nearly a century of development, by the end of the 17th century, Geneva was already the center of watchmaking. Some of the watch brands we know, like Patek Philippe, Vacheron Constantin, Rolex, etc., come from Geneva. I was the Louis XIV who never took a few baths in my life. At that time, there were a hundred watchmaking factories in Geneva, which were becoming saturated. On the other hand, in the late 17th century, King Louis XIV of France abolished the Decree of Nantes and declared Protestantism illegal, so some Protestants moved to the Vallée de Joux, north of Geneva. Snow falls in the Jura Valley for about four months of the year. At that time, communications were not well developed and transportation was not convenient. In winter, the Jura Valley is covered with thick snow. It is difficult to go out to work or grow crops. It has been found that watchmaking does not require much space and can be done in a family workshop. Not only can it make a living, but it can also kill time. Therefore, the watch industry flourished in the Jura Valley. Some top watch brands, such as Audemars Piguet and Jaeger-LeCoultre, support the famous “Clock Valley” in the Jura Valley. Assembly of the Audemars Piguet Royal Oak Series Perpetual Calendar I have been to the Jura Valley. Just in the snowy winter, there is a holy white everywhere in the valley, and I can really feel the poetic style of ‘Feng Li Li Fang, Wan Li Xue Piao’ written by Mao Zedong. In such an environment, the mind is particularly quiet, and the world is disturbing one after another, and disappears without a trace. In this ‘isolated’ place, the watchmaking technique has continued to develop and perfect, and has finally become the signature of the Jura Valley. If there is a sound in the Jura Valley, the most beautiful must be the ticking of a clock. The night of the Jura Valley is finally about to the 70s and 80s of the last century. This is the time when the Swiss watch fell into disrepair and defeated the army. It is also the time for the Swiss watch to pinpoint its position and fight back. In fact, electronic watches, quartz watches and other gadgets were first invented by the Swiss, but they have not received much attention and have been immersed in the dream of traditional watchmaking. Unexpectedly, halfway through to kill a master of the East-Seiko. It first mass-produced the quartz watch Astron in 1969, which immediately shocked the entire table. Swiss watches are known for their precision, but Seiko quartz watches are many times more accurate than the most accurate Swiss mechanical watches. Moreover, quartz watches are cheap. Under the impact of the ‘Quartz Revolution’, many Swiss watch companies fell into disappointment, and some even abandoned the production of mechanical watches and switched to quartz watches. At that time, it was asserted that mechanical watches were about to become history. The 50th anniversary of the Seiko Astron quartz watch, which was released in 1969. At this time, the gloomy Swiss watch altar flashed a dazzling light-the ‘Savior’ came to it. His name is Nicholas G. Hayek. Hayek is one of the watchmakers I admire most. In 1983, he launched the Swatch quartz watch, which is cheap, high-quality, and dynamic, which made the reputation of Swiss manufacture spread all over the world. By the way, it also grabbed many markets occupied by Japanese quartz watches. Later, he also integrated the two major watch groups ASUAG and SSIH into a super watch group-Swatch Group. Some famous domestic watch brands, such as Longines, Omega, Radar, Tissot, Certina, etc., are ‘brothers and sisters’ under the Swatch Group. Nicholas G. Hayek, the ‘savior’ of Swiss watches. Perhaps, and more importantly, Hayek’s revival of Swiss mechanical watches. Under Hayek’s advocacy, the definition of good form changed subtly. Maybe the light watch is worse than the quartz watch, but the mechanical watch pays attention to craftsmanship and polishing. As a result, Swiss watches gradually transitioned from luxury tools to luxury goods and found their place again. Swiss watches can not only look at time, but also show their identity and taste. Hayek turned the tide, and the Swiss watch finally ushered in a full revival. Since then, Swiss watches have firmly held the right to speak in their own hands. Although the main force of Swiss watches is still traditional mechanical watches, this does not mean that Switzerland is keeping its traditions. On the contrary, Switzerland has developed the watchmaking technology to the extreme. From material to movement, Swiss watches have made great progress in these years. In terms of materials, from Wang Jin and Magic Gold to silicon and carbon fiber, it is amazing. With regard to the movement, it has become more accurate and the power reserve is getting longer. The day difference of the movement of the chronometer is between -4 and +6 seconds. And Rolex’s superb observatory precision timepiece certification, it also controls the watch’s day difference in the range of plus or minus two seconds. Breguet Classique 7147 various traditional crafts, such as enamel, intaglio, gold carving, hollowing out, fine wood inlaid, mosaic inlaid, etc., also added a lot of points to the Swiss watch. Maybe a few brands in other countries have similar craftsmanship, but it is difficult to form a strong whole like Switzerland. The strength of Swiss watches is a kind of overall strength. It has created the glory of Swiss watches with the power of many brands. Special mention here of Japanese Seiko. Although the overall strength of Swiss watches is very strong, as far as individual brands are concerned, Seiko is very good. Not only does the entire line use self-produced movements, but also core components in the movement, such as springs and clockwork, Can make it yourself. In addition, it has many world-leading and even unique technologies, such as Spring Drive. Omega seahorse 300 meters In watchmaking, in addition to technology, equipment is also a key part. Many sophisticated watchmaking equipment are also made in Switzerland. Take CNC machine tools, for example, some of them cost more than 2 million Euros per unit, and the error of the manufactured parts is only a few tenths of a micron. There are more than ten such CNC machine tools in some big Swiss watch factories. This is almost unimaginable in China. So, in a sense, Switzerland not only has a monopoly on watchmaking technology but also a watchmaking equipment. Moreover, Switzerland has spared no effort in cultivating talent. There are many professional watch training institutions in Switzerland, such as WOSTEP, etc., and they have done a good job in inheriting watch talents. It can be seen that Swiss watches can be so powerful, and indeed have great capital. However, we should also see that German watches have developed rapidly in recent years, and the top German watches are almost on an equal footing with some of the biggest Swiss brands. The old rivals of Swiss watches, Japanese watches are also watching. At least in the field of quartz technology, Japan has been riding the dust. And some of Seiko’s high-end watches, such as Grand Seiko crown blue lion, has also been a good reputation among watch fans. Of course, the Swiss watch industry will continue to maintain its leading edge, but at the same time I hope that the watch industry in other countries can speed up the pace, narrow the gap with Switzerland, and even put a little pressure on Switzerland. The situation of development in full bloom.