Bao Qilai Released The First Global Brand Image Spokesperson-hand In Hand Li Bingbing

March 2, 2016, Beijing —— Carl F. Bucherer, a Swiss fine watch brand founded in 1888, and Li Bingbing, an internationally renowned movie star, have joined hands. Li Bingbing was invited to be the brand’s first global image ambassador. Li Bingbing not only became popular in the Asia-Pacific region, but also became a first-class Chinese star with super international influence. Li Bingbing’s international status and influence is undoubtedly the best candidate for Bucherer.
——Activity scene——

Mr. Sascha Moeri, CEO of Bucherer

   The Bucherer brand has been a symbol of quality, innovation and dedication since 1888. The independent watch brand Bucherer, based in Lucerne, Switzerland, has grown from a family-owned company into an internationally renowned high-end watch brand. The distinctive personality and design inspiration were born from the charm of Lucerne’s metropolis. Free thinking and creative culture, continue to carry forward the timepiece craftsmanship.

   A gorgeous white swan dance performance opened the prelude to the first global brand image spokesperson for Bucherer.

   Li Bingbing admitted on the scene that he had watched the Aibo Qilai watch for ten minutes, and he chose to wear the Buchilai watch on many occasions. “As a Swiss watch brand that has been operating independently for more than a century, but always insisting on the family’s independent operation, the watchmaking philosophy of Bucherer reveals the true essence of innovation, luxury, and elegance, as well as details and materials This is our common philosophy. It is an honor to reach this unforgettable global cooperation with Bucherer. ‘Li Bingbing said.

   Mr. Sascha Moeri, Chief Executive Officer of Bucherer, also said: ‘We are very honored and look forward to working with Li Bingbing. She is a very talented actor, her convincing femininity and distinctive personality, and our brand concept Perfect fit. ‘

   At the end of the event, Mr. Sascha Moeri, the chief executive of Bucherer, gave Li Bingbing a limited edition of 88 Petty Swan jewellery watches in the world, which he personally wore on his wrist.

——Bethis Swan Limited Jewellery Watch——

   Swiss watchmaking brand Bucherer has produced the limited white swan swan jewelry watch with rose gold inlaid with sparkling diamonds, creating a magnificent timepiece on the wrist, showing the noble temperament and elegance of women. The case, strap and folding clasp are made of 18K rose gold, and the mother-of-pearl dial subtly incorporates the beauty of the swan into the design. The combination of top white diamonds and first-grade sapphire is reminiscent of a swan gliding gracefully across the water, like a poetic picture. The hour, minute, crown and Betty’s unique halo bezel are set with gemstones, making the elegant curved lines of the case even more attractive.
Summary: Since its establishment in 1888, Bucherer has always been adhering to the spirit of continuous innovation and unremitting pursuit of superb craftsmanship, laying a solid foundation for Bucherer’s development direction and leading the brand to the internationally renowned top Swiss independent watchmaking brands To the goal. The cooperation between the brand and the internationally renowned movie star Li Bingbing, in addition to perfectly interpreting the style of Bucherer, can also be said to add a strong stroke to the brand’s development milestones.