Month: December 2020

Omega Celebrates 20th Anniversary Of Partnership With Cindy Crawford

This year, OMEGA is celebrating the 20th anniversary of its partnership with Cindy Crawford.

1996: Omega celebrity ambassador Cindy Crawford participates in designing constellation watches
 Since joining the Omega family in 1995, Cindy Crawford has become the brand’s most senior celebrity ambassador. Her unique fashion charm and personal style first attracted Omega’s attention, however, Cindy Crawford quickly demonstrated the values ​​that they share with Omega: committed to the pursuit of beauty, quality and reliability, and its The emphasis on tradition is also in the same vein as the brand spirit of Omega. Cindy Crawford enthusiastically devoted herself to every work with Omega. Not only appeared in the brand’s advertising, she also actively participated in the design and promotion of watches.

1996: Omega celebrity ambassador Cindy Crawford participates in designing constellation watches

1997: Omega celebrity ambassador Cindy Crawford participates in the advertising campaign ‘Omega-My Choice’
 Mr. Stephen Urquhart, Omega Global President, said: ‘It’s hard to believe that we have worked with Cindy for 20 years. Today, she is still as beautiful and elegant as before. For many years, Cindy has made an important contribution to Omega , Also brought many fashion elements to the brand. She is really like Omega’s family, and we are very honored to work with her. ‘

1998: Omega celebrity ambassador Cindy Crawford demonstrates Thai traditional elephant riding ceremony at the Taj Mahal Palace Hotel in New Delhi

2002: Omega Celebrity Ambassador Cindy Crawford kicks off with other stars at the Omega Celebrity Golf Championship at Kline Montana
 Cindy Crawford responded to Mr. O’Kehua’s beautiful words: ‘This is an incredible journey. It has been two decades before I knew it! When I started working with Omega in 1995, it was already A prestigious watch brand. They were founded in the mid-19th century. Most of the models are famous for men’s exclusive sports watches and diving watches. In addition, the well-known space plan and all moon landing missions have made Omega more popular. I Fortunately, from the beginning, I had the opportunity to participate in the design of constellation series models. In addition to professional technical achievements, Omega now has many outstanding and unique designs that make her a fashion-leading watch brand. Proud. ‘

2010: Omega celebrity ambassador Cindy Crawford visits host cities Vancouver and Whistler during the Winter Olympics and sits on a sleigh with Mr. Okewa, the global president of Omega, to take pictures
 Over the past 20 years, Omega and Cindy have shared a memorable moment. In 1997, Omega and Cindy joined with many other stars at Crans Montana to witness her kick-off at the first Omega Golf Celebrity Championship. In 1998, Omega celebrated the 150th anniversary of the brand’s birth in India. Cindy Demonstrating the traditional Thai elephant riding ceremony at the Taj Mahal Palace Hotel in New Delhi; in 2010, she visited Vancouver and Whistler, the host cities, during the Winter Olympics, along with Mr. Okewa, Omega Global President , Leaving a commemorative photo of this special moment on the sleigh. Of course, these are just some of the unforgettable memories of Omega’s long-term close cooperation with this supermodel and business woman.

2014: Omega Celebrity Ambassador Cindy Crawford enthusiastically participated in the activities of the International Obis Organization on behalf of Omega, a move that is a perfect continuation of her cherished charity that she cherishes and is willing to dedicate her life
 From a young age, Cindy hopes to make the world a better place through her own efforts. This humanitarian sentiment is reflected in the various charities she cares about, including the Leukemia and Lymphoma Society, the St. Jude’s Children’s Research Hospital, Wisconsin University of Wisconsin Foundation and Little Star Foundation, among others. Since 2014, Cindy, on behalf of Omega, has been involved in charity relief for Orbis International. This charity is the perfect continuation of the charity she cherishes and is willing to dedicate her life to.

Omega ‘Her Time’ Milan Exhibition

Omega ‘Her Time’ Milan Exhibition

Omega ‘Her Time’ Milan Exhibition

Omega ‘Her Time’ Milan Exhibition
 To celebrate this 20-year partnership, Omega Honor presents new and beautiful images taken by Cindy Crawford during his stay in London.
About this photo shoot and its inspiration:
 The shooting took place in a London studio filled with natural light. The shooting scene is very simple, creating a calm and deep atmosphere only through the flowing water projected on the soft canvas background. This simple set makes Cindy’s natural beauty become the focus in front of the camera. These photos are charming and ‘real’; they capture Cindy’s strong, confident, yet feminine temperament. Cindy Crawford wore the Omega Seamaster Aqua Terra red gold watch and the Omega Constellation Pluma watch during the shooting process.


Tuning The Precise Dialogue With The Soul Of The Watch

Watch adjustment is a major issue for watchmakers to test the watchmaking process, and for owners, it is an emotional communication process with love watches. Due to the large number of movement parts and the complicated structure, the adjustment is full of uncertainty, but it is also this uncertainty that makes the unique appeal of mechanical watches.

Getty images Omega Flying Chronograph Athens Watch Whimsical Black Devil Tourbillon Blancpain Villeret Time Zone Annual Calendar Watch Carbon A Tourbillon Chronograph Lasuthi Grande Cosmopolite Tourbillon Hublot ‘Antioch ‘Keila’ watch Cartier ID ONE
The rigorous pursuit of a watchmaker
Mechanical watches are always full of precision and charm, but you must know that the time of the watch is not necessarily accurate. Perhaps until now, many consumers still lack this common sense. Usually the error of the mechanical watch is within +/- 30 seconds / day, and the error of the quartz watch is within +/- 0.5 seconds / day. This is because there are many parts in the movement, and because of structural or material restrictions, there is a problem of insufficient precision between each other, so watch adjustment has always been unavoidable, especially the fine adjustment after assembly is very cumbersome. It is said that the adjustment time of a mechanical watch often accounts for more than half of the entire mechanical movement assembly time.
In fact, from the start of pocket watches, adjusting a watch is called ‘talking to the soul’. The watchmakers worked hard on it. Traditional watch adjustment is done with the help of a hairspring, which is the soul of a movement that controls the balance wheel. Just as the human soul weighs only 21 grams, the hairspring is also the lightest and most important of all the moving parts in the movement. In order to adjust the length of the elastic position of the balance spring, most of the movements are equipped with a ‘fast and slow needle’. By moving the fast and slow needles, the length of the vibration part of the hairspring can be simply controlled to adjust the time.
功 Practical homework for wearers
普通 For ordinary wearers, how to ensure the accuracy of the time after getting a carved watch is the actual study. In the part that you can control, the smoothness of the adjustment is very important. It directly reflects whether the gears of the watch are tightly engaged. The better the watch is, the smoother it feels when it is adjusted. Yu Wei, general manager of Beijing Shangpin Family Watch Consignment Station, told reporters that fluency has a direct impact on the sale and price of the second watch. Dryness is unacceptable. A watch with a twisted crown and hand pain, even if it is very good in other aspects, will affect sales.

Anonymous watches are really high-precision instruments. You do n’t need to read the manual when you adjust them, but it will definitely scare you after reading them. It turns out that you may not really adjust the time except for the electronic watch that does not need to be adjusted. Even if the universal ‘first let the second hand go to 12 o’clock to pull out the crown, the second hand is still at this time, turn the crown clockwise or counterclockwise to adjust the position of the hour hand and minute, when each hand and standard time (using TV Or the radio as a reference), when the same, push the crown back to the original position; ‘Calendar, day of the week, moon phase functions, can not be operated between 21:00 PM-3:00AM’ and other rules, will also allow beginners Sigh ‘difficult to serve’.

Of course, most people don’t care about this error. ‘I think that the inaccuracy of the mechanical watch is normal (except for the tourbillon). In fact, I value the function, craftsmanship, culture and brand story of the watch more. How many people who watch the watch now watch the time?’ Beijing Ming Lu Shuyi, vice president of Runchuang Technology Co., Ltd. and watch enthusiast, said.

Faced with the advice of adjusting at the same time every day, most watch lovers laughed at it. After all, clocks are fun, not trouble, and you ca n’t set the alarm by mobile phone alone for the protection of the movement and the accuracy of the adjustment. Remind yourself to wind the watch. After all, adjusting time is more of an excuse to play with love watches.


Radar’s New D-star Series Leads The Basel Clock & Watch Fair

Awaiting event in the watch industry-Basel Fair has less than a month left. The Rado Radar is launching a new series of D-Star to launch the chronograph and stopwatch style. The new D-Star series is expected to be officially released in the fourth quarter of this year, and the pre-exposure of the D-Star chronograph is limited to 1,111. The recommended selling price is expected to be about NT $ 130,000. In addition, the radar watch will also launch new white ceramic watches in various series this year, showing the technology of radar watches in a variety of high-tech ceramics.

The D-Star Chronograph Stopwatch, which will debut at the Basel Watch Fair, is limited to 1111 pieces.

The D-Star series of chronographs exposed this time has a black matte ceramic case with a rubber strap. The unique combination of the two materials presents a strong sports style. Using ETA 2894 movement, power reserve 42 hours, inlaid with 37 gems. On the dial configuration, the central chronograph second hand is presented with red hands, a small seconds dial at 3 o’clock, a 12-hour counter at 6 o’clock, and a small 30-minute counter at 9 o’clock. The three are clear and present in the configuration of the space. The bezel has a Tachymeter function which is more practical and greatly increases the sense of speed.

Compared with the previous impression of the radar table, this exposure of the D-Star chronograph style adds a young and energetic element.

In addition to the full D-stat series launched in the second half of the year, this year the radar watch launched new white ceramic watches in various series, including the overall ceramic series, silver diamond series, crystal extraction series, true self series and other white ceramic models. White high-tech ceramics are one of the fields of radar meter specialization, including light-transparent ceramic white and snow-white ceramic. Take the Radar Integral Ceramic White Watch as an example. This year, two models of gold dial and silver dial are launched. This model is available in two sizes.


Bao Qilai Released The First Global Brand Image Spokesperson-hand In Hand Li Bingbing

March 2, 2016, Beijing —— Carl F. Bucherer, a Swiss fine watch brand founded in 1888, and Li Bingbing, an internationally renowned movie star, have joined hands. Li Bingbing was invited to be the brand’s first global image ambassador. Li Bingbing not only became popular in the Asia-Pacific region, but also became a first-class Chinese star with super international influence. Li Bingbing’s international status and influence is undoubtedly the best candidate for Bucherer.
——Activity scene——

Mr. Sascha Moeri, CEO of Bucherer

   The Bucherer brand has been a symbol of quality, innovation and dedication since 1888. The independent watch brand Bucherer, based in Lucerne, Switzerland, has grown from a family-owned company into an internationally renowned high-end watch brand. The distinctive personality and design inspiration were born from the charm of Lucerne’s metropolis. Free thinking and creative culture, continue to carry forward the timepiece craftsmanship.

   A gorgeous white swan dance performance opened the prelude to the first global brand image spokesperson for Bucherer.

   Li Bingbing admitted on the scene that he had watched the Aibo Qilai watch for ten minutes, and he chose to wear the Buchilai watch on many occasions. “As a Swiss watch brand that has been operating independently for more than a century, but always insisting on the family’s independent operation, the watchmaking philosophy of Bucherer reveals the true essence of innovation, luxury, and elegance, as well as details and materials This is our common philosophy. It is an honor to reach this unforgettable global cooperation with Bucherer. ‘Li Bingbing said.

   Mr. Sascha Moeri, Chief Executive Officer of Bucherer, also said: ‘We are very honored and look forward to working with Li Bingbing. She is a very talented actor, her convincing femininity and distinctive personality, and our brand concept Perfect fit. ‘

   At the end of the event, Mr. Sascha Moeri, the chief executive of Bucherer, gave Li Bingbing a limited edition of 88 Petty Swan jewellery watches in the world, which he personally wore on his wrist.

——Bethis Swan Limited Jewellery Watch——

   Swiss watchmaking brand Bucherer has produced the limited white swan swan jewelry watch with rose gold inlaid with sparkling diamonds, creating a magnificent timepiece on the wrist, showing the noble temperament and elegance of women. The case, strap and folding clasp are made of 18K rose gold, and the mother-of-pearl dial subtly incorporates the beauty of the swan into the design. The combination of top white diamonds and first-grade sapphire is reminiscent of a swan gliding gracefully across the water, like a poetic picture. The hour, minute, crown and Betty’s unique halo bezel are set with gemstones, making the elegant curved lines of the case even more attractive.
Summary: Since its establishment in 1888, Bucherer has always been adhering to the spirit of continuous innovation and unremitting pursuit of superb craftsmanship, laying a solid foundation for Bucherer’s development direction and leading the brand to the internationally renowned top Swiss independent watchmaking brands To the goal. The cooperation between the brand and the internationally renowned movie star Li Bingbing, in addition to perfectly interpreting the style of Bucherer, can also be said to add a strong stroke to the brand’s development milestones.


Longines Joins Hands With The Elegant Ambassador Zhao Liying The 185th Anniversary Timepiece Exhibition Of The New Pioneer Series Watch

On November 16, 2017, Beijing, China / Soymia, Switzerland In 2017, the famous Swiss watchmaker Longines celebrated its 185th anniversary. At this moment of celebration, Longines carefully selected historical watches and rare exhibits. On the evening of November 16th, the ‘Engraved Time Flow: Longines Watch’s 185th Anniversary Exhibition’ was unveiled at the Beijing Tai Temple. Relentless pursuit of excellence. On the evening of the event, Longines joined forces with Zhao Liying, a young star, and welcomed her to join the family of elegant ambassadors of Longines. On this occasion, Longines released the new Pioneer series watch, which celebrates the Swiss watchmaking tradition and classic elegance since 185.

    To celebrate the 185th anniversary of the brand, Longines launches a new pioneer series. This series inherits the pure watchmaking tradition derived from Somia in Switzerland. It is equipped with a self-winding mechanical movement and combines classic elegant design with precision and excellent quality. The Pioneer series added a monocrystalline silicon hairspring to the movement. This is also the first watch series of Longines to be certified by the Swiss Observatory (COSC).

   Longines released this new model in the historic Beijing Taimiao. Mr. Hokenau, Longines Global President, said: ‘The new Pioneer series watches demonstrate Longines ‘unremitting pursuit of tradition, elegance and excellence. It not only condenses Longines’ pure watchmaking tradition, but also continues This is the classic design style of Longines. ‘
   On the night of the event, Longines also grandly unveiled ‘Engraving Time: Longines’ 185th Anniversary Exhibition’. Multiple timepieces from the Pioneer series, as well as many selected watches, will showcase Longines watchmaking tradition and elegance to Chinese watch enthusiasts from November 18th to 19th. The exhibition brings together Longines’ most iconic modern watches, as well as exquisite historical pocket watches, chronographs and early watches. These rare exhibits are from the Longines Museum in Sommia, Switzerland, where Longines originated. A series of Longines’ historical photos, honorary awards, advertising screens and short films will also be displayed simultaneously. The audience is invited to immerse themselves in the long river of 185 years and enjoy the history of Longines.
   Guests at the scene also witnessed the grand release of Longines’ new historical works. This historical work, entitled ‘Engraving Time,’ was written by Ms. Stephanie Lasha, Longines Heritage Manager. This book reviews Longines’ Swiss watchmaking history since its birth in 1832 and the brand’s unremitting pursuit of elegance and excellence. It aims to pay tribute to Longines’ watchmaking tradition, and also presents Longines’ adherence to tradition and innovation. Elegant attitude.
   While celebrating the 185th anniversary, Longines has also announced that it will join hands with Sina Qin’s elegant image ambassador Zhao Liying. The new-generation power star Zhao Liying is favored by the audience with her beautiful image and admirable professional acting skills, and has achieved a series of successes. Zhao Liying ranked fourth in the 2017 Forbes China Celebrity List. She will join Kate Winslet, Aishwarya Rai, Simon Baker, Guo Fucheng, Lin Zhiling, and Peng Yuyan as new members of the Longines elegant ambassador family.

   Zhao Liying said: ‘I am honored to come to Beijing Tai Temple to witness the launch of Longines’ new pioneer series of watches and become a new member of Longines’ elegant image ambassador. I can work with Longines to interpret the elegant attitude and become Longines’ long I am very honored to be part of the history of watchmaking. ‘

   Time goes by: Longines’ 185th Anniversary Show will be open to the public from November 18th to 19th.
   Watch description

   Longines Pioneer Series Watch Number: L2.821.4.11.6 Suggested retail price: 16,500
   The Longines Pioneer series has a diameter of 40 mm and its white matte dial is decorated with 12 Roman numerals. Its L888.4 self-winding mechanical movement, which contains a single crystal silicon spring, is matched with the balance wheel to ensure stable running time performance. All models of the Longines Pioneer series have been awarded the ‘Precision Chronometer’ certification by the Swiss Observatory. This watch comes with a stainless steel bracelet.

   Longines Pioneer series watch watch number: L2.321.0.87.6 suggested retail price: new product not priced
   The Longines Pioneer series has a 30 mm case with diamonds and a white mother-of-pearl dial with 13 diamond indexes. The L592.4 self-winding mechanical movement is equipped with a single-crystal silicon hairspring, which cooperates with the balance wheel to ensure stable running time performance. All models of the Longines Pioneer series have been awarded the ‘Precision Chronometer’ certification by the Swiss Observatory. This watch comes with a stainless steel bracelet.


Classic And Stylish Cartier Blue Balloon Carbon Coated Watch Tasting

In recent years, the blue balloon series has gone from ‘unexpected rise’ to fame, making the world marvel at Cartier’s outstanding and creative ability in the field of watches. Especially in the last two years, the advent of the new series of timepieces shows this even more. Whether it is the new DRIVE DE CARTIER series, which represents the gentleman’s gentleman style, or the vivid key series, it can highlight the brand’s unique watchmaking charm. In 2016, Cartier set sail again to create more more classic brand new timepieces. Among them, there is a classic and stylish Cartier blue balloon carbon coated watch introduced by the watch house editor today. (Watch model: WSBB0015)

The ‘black balloon’ in the blue balloon

‘Black Balloon’ Watch

   Inspired by balloons, the blue balloon series has really been a fire in previous years. With its tense appearance and outstanding performance, it has won praise from everyone. Throughout the entire series, the crown of each watch is as if wrapped in a watch, making the overall look of the watch stronger. The simple layout, the round case with a modern aesthetic, reveals the unique beauty of the ‘balloon’.

Watch overall display

   Delicate and elegant, this year’s new blue balloon series watch has a slight change in style and temperament. After changing the design of the original style, it has a sense of mystery and fashion for the first time in pure black. Exquisite and full, it is like a unique ‘black balloon’, which is very eye-catching among many blue balloons, showing its unique personality and unique charm.
‘Blackened’ Blue Balloon

Watch case display

   The case is made of ADLC carbon coating (amorphous diamond-like carbon coating) stainless steel. After polishing, it shows a perfect round line aesthetics. The texture is mild, and the material has a unique luster, making the watch unique and exquisite.

Watch dial display

   The avant-garde Roman numerals inherited from the classic watch design are displayed on the outer circle of the watch dial, showing the charm of ‘blue balloon’. The convex curved case gives the watch infinite tension. The guilloché dial, sword-shaped hands and red seconds hand make the watch’s layout reasonable and natural, reflecting the detailed processing of the watch dial in place, which adds points to the overall ornamentality.
Series exclusive grooved crown

Watch crown display

   The grooved crown that “melts” with the dial. The non-slip texture design makes it feel more comfortable and not slippery, ensuring accurate operation of the watch. Inlaid with a convex round synthetic spinel, the crown is greatly enhanced in luxury and ornamental.

Watch lug display

   The small lugs are also made of ADLC carbon (amorphous diamond-like carbon coating) stainless steel, which connects the strap and the case well. The polished and smooth lines add a sense of beauty to the perfectly round case.

Watch back cover display

   The watch uses a dense bottom process, which protects the movement’s safety. Equipped with a Cartier 1847 MC workshop refined self-winding mechanical movement, providing a powerful ‘heart’ for the watch, making the movement more accurate.

Watch strap display

Watch buckle display

   The watch is equipped with a black calfskin strap, which is excellent in texture and comfortable to wear. The strap is connected with a stainless steel folding clasp, which protects the watch from the wrist and does not easily fall off the wrist.

Watch overall display

Summary: The novel watch style and unique design style make this ‘black balloon’ stand out. Inheriting the classic crown design and round case of the basketball show series, it shows the unique charm of the watch series. The ADLC carbon coating (amorphous diamond-like carbon coating) is added to the stainless steel case material, which makes people shine. If you like this watch, start it! Watch price: RMB 48,200


Car Racing Knowledge Contest On The Web

As part of our participation in Baselworld 2012, ORIS has launched a new Facebook page. This page is specially designed for watch fans who love Oris. It is divided into four series: culture, diving, aviation and motor sports.

   ORIS is always committed to helping you share the brand concept of ‘Real Watches for Real People’. This community is yours. We hope to create a platform where you can communicate with us.

   In our eyes, you are the life of the Oris brand, because you are carrying the core values ​​of ORIS.
On this occasion, we have launched a large-scale competition that gives you the opportunity to win the exclusive new Oris watch displayed by Oris at the Basel 2012, and also the opportunity to experience the VIP level of a certain race of the 2012 F1 enjoy.


Iwc Launches Two New Blue Dial Portuguese Watches

IWC launched two of the most popular Portuguese watches, both decorated in stylish blue. This is also the brand’s first stainless steel case with a blue dial and a Portuguese automatic watch and a Portuguese chronograph.

   Fifty years ago, IWC released the first blue dial watch, leading the design trend of the entire watchmaking industry. Today, the Swiss watch company is launching two particularly popular Portuguese watches with blue trim.

   The Portuguese automatic watch (model: IW500710) is driven by IWC’s self-made 52010 movement. The Pellaton automatic winding system uses ceramic components and is equipped with a dual barrel. It can provide up to 7 days of power reserve. At 3 o’clock, there is a power reserve display function to indicate the remaining energy at all times. Small seconds at 9 o’clock. The stainless steel case and rhodium-plated hands contrast perfectly with the dark blue dial.

   The Portuguese chronograph (model: IW371491) is one of the most famous IWC watches in the world, and now comes in a blue dial style. With a timeless design from the Portuguese series of the 1930s, this timepiece with a diameter of only 40.9 mm will surely shine on the wearer’s wrist. Its stainless steel case and rhodium-plated hands also perfectly coordinate with the blue dial. The new blue dial Portuguese watch will be available in IWC boutiques and authorized retail stores in September.